Privacy Policy

Ortega Dental Care ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information when you visit https://go.ortegadentalcare.com or any related landing pages, and when you contact us or submit a form requesting a dental implant consultation.

By using our website or submitting a contact form, you agree to the practices described in this Privacy Policy.

1. Information We Collect

Information You Provide Directly

When you complete a contact or consultation request form, we may collect:

• Full name
• Phone number
• Email address
• Any notes or questions you include in the form

Information Collected Automatically

When you visit our landing pages, we and our third-party partners may automatically collect:

• IP address and general location data
• Browser type and operating system
• Pages visited and time spent on page
• Referring URL (how you arrived at our page)
• Device identifiers and advertising IDs
• Click and scroll behavior on the page

Information from Third Parties

We may receive information about you from Meta (Facebook/Instagram) when you interact with our advertisements, including demographic data Meta makes available to advertisers in accordance with their own privacy policy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Appointment scheduling — to contact you and confirm your free consultation
• Patient communication — to send appointment reminders, follow-up messages, and relevant office information
• Marketing — to retarget visitors with relevant advertisements on Meta platforms and other channels
• Analytics — to understand how visitors interact with our pages so we can improve them
• Legal compliance — to comply with applicable laws, regulations, and professional dental licensing requirements

3. How We Share Your Information

We may share your information with the following categories of third parties:

Service Providers

We use trusted third-party platforms to operate our business, including:

• GoHighLevel (GHL) — CRM, funnel hosting, and form processing
• Meta Platforms, Inc. — advertising delivery and pixel tracking
• Vimeo — video hosting on our landing pages
• Elfsight — Google review widget displayed on our pages

These providers are contractually required to protect your data and may only use it to perform services on our behalf.

Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or to protect the rights, property, or safety of Ortega Dental Care, our patients, or others.

Business Transfers

If Ortega Dental Care is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. You will be notified via a prominent notice on our website.

4. Meta (Facebook) Advertising & Pixel

We use the Meta Pixel (also called the Facebook Pixel) on our landing pages. This is a small piece of code that allows us to:

• Measure the effectiveness of our Meta advertising campaigns
• Track conversions (such as form submissions) that result from our ads
• Build custom audiences to retarget people who have visited our pages
• Create lookalike audiences to reach new potential patients

What the Meta Pixel Collects

When you visit our pages, the Meta Pixel may collect your IP address, browser information, and page interactions and associate this data with your Facebook/Instagram profile if you are logged in. This data is transmitted to Meta in accordance with Meta's Privacy Policy.

Your Choices Regarding Meta Tracking

You can control how Meta uses your data for advertising purposes:

• Visit Facebook Ad Preferences to manage your ad settings
• Opt out of interest-based advertising through the Digital Advertising Alliance
• Use your browser's privacy settings or an ad blocker to limit pixel tracking

5. Cookies & Tracking Technologies

Our landing pages use cookies and similar tracking technologies, including:

• Essential cookies — required for the page to function correctly
• Analytics cookies — help us understand page performance and visitor behavior
• Advertising cookies — placed by Meta Pixel and similar tools to support ad targeting and measurement

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our pages. For more information on managing cookies, visit allaboutcookies.org.

6. SMS / Text Message Communications

If you provide your phone number and consent to receive text messages, we may contact you via SMS to:

• Confirm your consultation request
• Send appointment reminders
• Share relevant follow-up information about your dental care

Message frequency varies. Standard message and data rates may apply depending on your carrier plan.

You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. After opting out, you will receive one final confirmation message. To re-subscribe, reply START.

For help, reply HELP or contact us directly at the information in Section 13.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. Specifically:

• Contact and form data — retained for up to 3 years from date of submission or last interaction, unless you request deletion earlier
• Patient records — retained in accordance with California dental records law (minimum 7 years for adults; minimum 7 years past the age of 18 for minors)
• Analytics and pixel data — subject to the data retention policies of Meta and other third-party platforms

8. Your Rights & Choices

Depending on your location, you may have the following rights with respect to your personal information:

California Residents (CCPA / CPRA)

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have the right to:

• Know what personal information we collect, use, disclose, and sell
• Delete personal information we hold about you, subject to certain exceptions
• Correct inaccurate personal information we hold about you
• Opt out of the sale or sharing of your personal information
• Non-discrimination — we will not discriminate against you for exercising your privacy rights

To exercise any of these rights, please contact us using the information in Section 13. We will respond to verifiable requests within 45 days.

All Users

• Opt out of marketing emails — click "unsubscribe" in any email we send you
• Opt out of SMS — reply STOP to any text message
• Request data deletion — contact us directly

9. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete it.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. These include:

• SSL/TLS encryption on all form submissions
• Access controls limiting who within our organization can view patient contact data
• Use of reputable third-party platforms (GoHighLevel) that maintain their own security certifications

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

11. Third-Party Links

Our pages may contain links to third-party websites, including our main website at ortegadentalcare.com, Google Maps, Meta platforms, and others. This Privacy Policy applies only to our landing pages at go.ortegadentalcare.com. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies independently.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

Continued use of our landing pages after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us: